Spring is here. That means we’ve kicked off produce season.
What is produce season? It seems obvious, but the reality is, there are so many variations of fruits and vegetables that it makes it a little more complex. Add in the different types of weather and temperatures across the globe, and produce is technically moving year-round.
But…here we are, in peak season, which generally runs February through July. This is when the largest volume of fruits and vegetables are harvested and shipped to manufacturers, grocery stores and various other vendors across the country.
The real question this time of year: how does peak produce season impact truck rates?
I think we all know what happens when demand for trucks rises, right? If not, let us clarify. Capacity shrinks. It’s not the best ratio, but the number of trucks and drivers doesn’t change just because there is more volume. In addition to that, refrigerated trucks are in even higher demand, so the rate for reefers increases drastically this time of year.